Dataviz for non-data clients
UCLA: statistics & philosophy
Salesforce: people analytics (HR data science)
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Cognitive funnel & the frozen middle
Data viz can defrost "frozen middle"
Why data viz?
How data viz?
Pre-attentive processing of images &
the neuroscience of data visualization
System 1
System 2
Psychology of data apprehension
24
x15
Fast
Unconscious
Automatic
Everyday decisions
Error prone
Slow
Conscious
Effortful
Complex decisions
Reliable
Lazy
360
Data viz!
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[live demo]
Progress... but still humble beginnings
Career journeys and promotions
Intern
SR (sales rep)
BDR (biz dev rep)
AE (ESB)
AE (SMB)
AE (MM)
AE (GB)